Make It Happen Signage Consultancy Ltd

Make It Happen
About Make it Happen

Founder and CEO
Sam Armstrong

Sam Armstrong was a problem solver from an early age, she had a passion to make a difference, whatever she turned her hand to.

After 16 years of working in the signage industry at various levels, she decided it was time to take the leap and form her own company, Make it Happen.

​The name was born as a result of conversations with several clients about the new venture, the responses were all the same:

“Sam, whatever you decide to do, you will make it happen!”

My concept is simple, Make it Happen!​

“I’ve had the pleasure of working alongside Sam as both a customer and colleague for well over a decade, her ability to connect people and businesses is something that I’ve always admired and a skill that many of her peers could learn from. Sam has a very natural way of delivering educational content that never feels patronising, whilst still engaging the room whether the participants experience covers a few months or a lifetime in the trade.

She’s a highly motivated individual who I’d feel comfortable recommending to any of my network – keep up the great work Sam.”

Craig Brown, CEO – ISA-UK

“What can I say about Sam that anyone that has dealt with her doesn’t already know. Nothing is the answer but if you don’t know Sam read on. The first thing I would say is she is always glad to speak to you and nothing is too much hassle, her knowledge is vast but honest and if she hasn’t got the answer she invariably knows someone that has. Her response time to emails and phone calls beats most emergency services and she has usually got the answer by that time also. All round a first to go to whenever I have an issue that I can’t solve for myself and I have been in the business 25 years. If Sam can’t Make it Happen, no one can”

Alan Gunter – Hardy Signs

meet the team


Founder and CEO

Sam Armstrong is Founder and CEO of Make it Happen. Sam has over 20 years experience and is well regarded for being a true champion for the sign and print industry. She is passionate about providing training and support to enhance and develop skill sets at every level.

Sam's energy is contagious and her workshops never fail to deliver both on sound commercial content and entertainment - even signage veterans claim to leave with a new spring in their step and with some added strings to their bow!

Her contribution to the industry was recognised in 2021 when Sam became President of the UK International Signage Association and in 2023 as Award Winner, 'Industry Champion' at the UK Sign Awards.

Sam makes it happen... with her knowledge, infectious enthusiasm, flair for entertaining, organisation and her passion to encourage improvement generally within the sign and print industry.



Chief Operating Officer

Katie Asken is the Chief Operating Officer of Make it Happen. Katie is a customer service ninja and is highly skilled in the art of managing our day-to-day operation; she is the queen of seamless workflows and order processing.

Many of the businesses that we support with products sales see Katie as their secret weapon. Her practical signage advice and hand-holding approach are what keep people coming back to us again and again. Katie can be a life-saver, taking the pressure off you when you need help, sourcing products and giving you piece of mind.

Katie has been with Make it Happen since the very early days. In recognition of her brilliance and contributions to Make it Happen, Katie was promoted to Chief Operating Officer in 2022 and in addition to her product sales role, plays an integral part in shaping the direction of the business.

Katie makes it happen… with her passion for making sure our customers have the best possible experience. She is never shy about picking up the phone to ask you a question (no long email essays in sight!).




Zoe Wilkins-Read is our Account Manager and works alongside Katie in product sales. Zoe brings with her over 16 years of trade print and sign experience.

We were delighted to welcome back Zoe in February 2023 to support Katie in the continued growth of our the product sales element of our business. As a former member of the Make it Happen team, Zoe is already well versed in our customer service standards and is well known to many of our clients and partners.

Zoe's attention to detail and solid work ethics, combined with Katie's support, will help Make it Happen ensure that we maintain the same award-winning service as the business continues to grow.​

Zoe makes it happen… with her fantastic personality and passion for getting things right first-time. She is knowledgeable, engaging and supportive - a godsend!

Andy George

Andy George


Andy is our latest member to the team and has joined us as our new Account Manager. With 3 years industry experience he will be working alongside Zoe and supporting Katie in product sales.

Andy first started his signage career in production, but with his drive and problem solving approach he moved up to procurement. He also gained his Level 3 qualification as a Signage Technician so he certainly is an adaptable team member and one who takes a real pride in his work!

Andy makes it happen… with his already established experience in the signage industry, his natural ability in assisting others in problem solving and the thoroughness in his work. Welcome on board Andy!