Make It Happen Signage Consultancy Ltd

Make It Happen

on the frontline

Not sales but SELLING – join the elite!
Improve performance, efficiency, relationships and profitability
Who is the workshop for?

On The Frontline is suitable for Sales, Estimators and Project Managers who want to enhance and improve relationships with their clients.

The workshop is designed to support those that are new into the industry as well as established professionals and companies.  The one day 9.00am – 4.00pm programme gives attendees the opportunity to step back and ask:

  • Do we really know what our client needs and the budget available?
  • Are we providing them with our best advice and support?
  • Do they understand the true value of the investment made and the importance of marketing their brand through the graphics and signage supplied?
The benefits

Acquiring new customers is important, but retaining existing customers is gold. This course will help delegates to develop better relationships with existing customers, with the goal of retaining loyalty and driving repeat business.

For additional armoury to equip your troops – take a look at our Stand Out sample case :

What is covered?
  • How to increase sales turnover
  • Increase profits
  • Improve efficiency
  • Create better communication
  • Improve relationships
  • Become the consultant
  • Time management
Location & timings

On the Frontline runs from 9.00am – 4.00pm and is held in our training facility at SignFab (UK) Ltd in Leicester.
Prices include tea, coffee and refreshments throughout the day.


£320 pp (+VAT)
Members discount rates of BSGA and Fespa available at £299.00 pp (+VAT)

“Having been in the industry for 38 years, there are still things to learn.  I found the frontline course really informative, the way it was delivered and also the conversations between us all really sparked some great thoughts and ideas, some of which I implemented the next day!  So even if you think you know, just go and you will expand your knowledge for sure”.
David Mearns – MD Signmode
“We had a fantastic two days with Make it Happen! Sam is a powerhouse in her field and inspired us with her creativity and knowledge within the industry.  Having the opportunity to learn under SignFab’s roof is priceless, and we came away with many ideas & applications to our own business. The opportunity to learn alongside other MD’s and staff was also rare opportunity to network with likeminded people and learn from each other.”

Ashleigh Averell – MD ibrand

​”After attending the Make It Happen Frontline workshop, I’ve come away with so much invaluable knowledge and whole a new perspective of how to run certain parts of my business. As this training fully tailored towards the signage industry, I knew this course was a must for me! Sam takes great care into listening to each participant and the individual journeys they’ve been on so far. I went into this training with an open mind, and came away with a brand new angle on how to approach leads as a sales consultant, not just a typical ‘salesman’. Having explained where the tweaks can be made within your business from someone who has been in the game for 21 years, is a refreshing and very welcoming experience. The Make It Happen Frontline course is a must – no matter what your business experience level!”
Dan Todd – Orange Quarter Ltd Director
“The team and I recently attended the MIH workshop ‘On The Frontline’. The course was truly absorbing, fast paced enough to keep our attention but with significant detail in the right areas. At Reade we are currently working with our key account team to improve the customer experience and Sam went through the importance of getting to know our clients, time management and the importance of call backs and when to make them. The team that attended with me were at all levels of experience and all of us took away real gems of information that we could use in our day to day and in improving our communication skills going forward. In addition, training on when and how to ask the more awkward questions like, the client’s budget, threw up valuable insight into the importance of establishing an accurate brief at the start of the process. I would recommend the course to anyone that is working with clients, in any capacity.”
Andy Fergus-Smith – Reade Signs
“The On The Frontline course was really useful, even after 6 years in sales within the signage industry. I found myself thinking ‘I wish this existed when I’d started in the industry’ as we all know that working in signage has a steep learning curve!”
Nicky Metcalfe – Fastsigns Manchester
5 x members of our team recently attended Sam’s “On The Frontline” course held at SignFab in Leicester and had a fantastic day learning about the importance of implementing systems and processes for working and improving communication as a team and towards those we work with. The timing of this course could not have come at a better time as we have started the New Year addressing these fundamental areas of our business and the course has underpinned this. In some area’s the course has highlighted a few areas of weakness within our business which we are now addressing such as picking up the phone and having conversations with people rather than relying on emails. Our attendees ranged from Designers, Project Manager and a Production Manager and was so beneficial and enjoyed by all. ​They also carried out some practical signage installation which helped them understand some of the issues and considerations faced by installation engineers which is so valuable when designing and project managing jobs. We have attended the “Education Programme” in the past and the “Dress Down Hands On” course last year and we look forward to seeing what’s next from Sam and MIH.
Gareth Morgan – Managing Director Morgan Signs and Design
“Visited Make it Happen On the Frontline course yesterday 09.01.20, The course was a great help to me regarding the effective use of time management, and also gave me an insight into the sales side of signage. Along with hands on activities that allowed me to see what problems sign fitters could face on site. I found the course very interesting with an excellent balance of classroom, to hands on activities. Sam was very knowledgeable on the sign industry and current trends. Sam’s light hearted approach to the course along with an excellent product knowledge, and a nice lunch!! What more can you ask well done all involved”

Simon Bayliss – Production Manager
Morgan Signs and Design

“Signbox recognises the importance of keeping abreast of the latest production methods, technologies and innovative materials available. Also as an Investor in People company, training courses such as the one “Make it Happen” can offer are vital. Our team at Signbox found the course both stimulating and informative, a must for anyone in the industry no matter their longevity in the business – there is always something to learn”.
Brett Bailey – Signbox Ltd.