Michelle Henry, a fourth-generation signwriter, has spent her career mastering the art and science of signage, with a passion for both the trade and the people who drive it forward.

Encouraged by her family’s heritage in the trade, Michelle grew up immersed in the world of signwriting, covering everything from traditional sign-painting to engraving to fabrication and even vehicle wrapping, ultimately becoming an award-winning professional. Throughout her career, she has had the privilege of working with prestigious brands like Yell, Beiersdorf (Nivea), and Ted Baker.

In 2010, Michelle took the bold step of launching her own sign company, and in 2022, she relocated to New Zealand to join a company that aligns with her values and creative vision.

Along the way, Michelle has discovered that one of her greatest passions lies in training and mentoring the next generation of signwriters. She believes that investing in training is key to not only preserving the traditional skills of the trade but also pushing the sign and print industry forward.

What truly sets Michelle apart is her ability to blend the artistry of signwriting with the technical expertise needed to execute complex projects and wayfinding. Drawing from four generations of family knowledge, she is dedicated to sharing her skills and empowering others to thrive.